As a business owner, you have to consider the importance of a well-designed logo. Initially, you might not think that it is essential for an online startup but in the digital world, your brand identity design is what could help you succeed. In the beginning, a logo can prove to be highly useful for your business as it will make you stand out in a highly competitive market and tell people about your products or services.
Think about some of the small startups that have become huge brands over the years. Facebook, Amazon and Shopify are just some of the examples. Apart from their innovative services, their impressive logo designs were also critical in getting the attention of the consumers. Similarly, an appealing brand identity design could help turn your business into a recognizable brand as well.
If you are confused about why your online startup needs a logo and what it can do for the business, well, these are a few benefits you can gain.
- It Brings Immediate Recognition
People are likely to remember visuals longer and process them faster than words or text. So with a logo, you have a better chance of getting your brand recognized and identified. With an attractive brand identity design for your online startup, you can appeal to the eye of the consumer instantly and make sure that they remember your brand too.
So consider the example of Instagram. The company’s first logo featured a Polaroid camera with colorful stripes and that immediately drew attention. Since the purpose of the app was sharing photos, the brand symbol also made that clear and told the audience what they could expect from it.
- It Can Influence Consumer Decisions
For your online startup, you are going to need a logo that can convince people to invest in the product or service that you are offering. There are a number of brands that have used their logo design to influence the decisions of consumers and gain their interests. Think of Airbnb and Uber. Both the companies made use of their logo designs to engage their audiences when starting out.
While their logo designs changed slowly and gradually, they did make a lasting impression and convinced people to try out their services. Similarly, the logo for your online startup could help you target a wide consumer base and connect with customers. Look at it this way. If your business is about encouraging users to sell used laptops online, a brand identity design featuring a computer or laptop with a symbol or an initial might work very well.
It could get your message across to the audience and help them choose your business over the competitors.
- It Can Help Build A Loyal Consumer Base
When you think of e-commerce, your mind may automatically bring up Amazon and you might even picture the logo with the arrow going from A to Z. This is the power of an impressive and relevant logo design. It can be associated with an industry, product, or service. Now, such recognition comes from trust and customer loyalty which your logo can represent.
With a brand symbol that tells people that your online startup is reliable and will provide them with high-quality products or services, you can slowly gain loyal customers. Once the target audience is able to identify with your brand, they will most likely keep coming back.
- It Is Effective for Marketing
Basically, a logo can work as a marketing tool and a lot of companies have used their logo designs to create effective marketing and branding strategies. eBay and PayPal are two such examples. Their brand identity designs are highly impressive and have helped market their services to the consumers.
The logo of the e-commerce platform can be recognized anywhere easily due to its color scheme and typography. Similarly, you cannot miss PayPal’s blue symbol as it stands out from the first look. These appealing graphics helped promote the businesses on multiple digital platforms as well as print mediums.
Once you have a well-designed and appealing logo, you can even market your product and services through special merchandise such as bags, clothes, mugs, or stationery.
- It Communicates the Values of the Brand
One of the best ways to tell the audience what your brand is about is with the logo design. For your online startup, you will need a symbol that showcases your values and sends out the right message. Take Facebook or Twitter for example. Their logos have been able to communicate with the consumers from the initial days. People know what they are signing up for by looking at the brand identity designs.
Facebook’s logo comes across as professional yet friendly while Twitter has managed to showcase the freedom and security that the audience can enjoy with its now-iconic bird.
To Sum Up
A logo is critical to the success and growth of your online startup. It will not only help your business establish a place in the market but also make a strong first impression. You can get a lot of advantages with a brand identity design that is appealing and can have a positive impact on the consumer.
Loves to write, dreams to travel, works to achieve her passions, Annabelle Adam is your freelancer. Whatever your content requirement needs, she has you covered. From digital marketing to creative art, real estate to fashion blogging, she can write it for you with a flair.